Author Archives: Kyle M

I Think I’m Screwing Up My Kid’s Brain

We went to Josh and Carly Maready’s house tonight for a small dinner party, and of course Ada whiles away much of the time watching YouTube videos on Josh’s MacBook Pro. She was a bit stymied by it, though; she kept pressing on the screen, expecting to be able to navigate the way she does on our–really her–iPad.

She has moments like this from time to time. The way she’s taken to the iPad is, in some ways, very heartening for a geek like me. She’s intuitively known since she was 18 months old how to navigate on the iPad and our iPhones, launching YouTube or Netflix and selecting the videos she wants to watch. Or she can pick the game she wants to play. I tell myself she’s a technological genius, but it could just be that iOS is THAT good. (She certainly hasn’t figure out how to use my Windows Phone.)

The problem with her iPad affinity is that I use it as a solution to sticky situations. When she’s grouchy or I have something I need to get done, I can hand her the iPad and she’ll happily watch videos as long as I let her. We use Corinne’s iPhone to keep her occupied when we eat out, and she eats more when she’s staring at a screen (but then so do I).  I might have even (gasp) let her watch Curious George with the sound off in church this morning. Part of me says “Anything to keep her quiet through the meeting!” and the other part says “You’ve ruined her forever…she’ll never sit still again!”

That’s Issue #1: A video screen takes the place of behavior training.

Issue #2 is, I think, potential more impactful: She never sits with a show for more than a couple minutes. She’ll watch a bit of Curious George, then move on to Winnie the Pooh or Jungle Book, then on to Yo Gabba Gabba and then Dinosaur Train and Kipper. And, of course, she eventually ends up floating in the lake of swill called Disney Channel programming (the worst in the industry, by far).

What happens to a brain that can jump around between entertainment options in 30-second increments? We probably don’t know…Ada might be the first generation to be exposed to such an environment.

And should she be? This is a terrible question to be asking right before winter starts and she’s stuck inside for four months. Sorry Corinne!

 

P.S. — We really do try and limit her TV consumption and find other things to do, as is evidenced on Corinne’s blog. For instance, today we put on Bing Crosby and decorated our new Christmas tree. It’s the first natural tree I’ve ever had in my life (my family is allergic), and the first tree that Corinne and I have had in our 8+ years together. Fun!

 

The “Steve Jobs Mindset” Gave Us the Star Wars Prequels, You Know

I’m almost done reading the Walter Isaacson’s Steve Jobs biography, but I’ve fallen into “the biography trap”: I never finish them. Seriously, I get 3/4s of the way into a biography, and then it gets dark and the hero contracts syphilis or inoperable cancer, or gets roped into a duel with some local yahoo, or beats the British or something. I stick a bookmark in and never open the book again.

But my life isn’t lacking for analysis of Steve Jobs. Every writer and “thought leader” in the free world has been writing about Steve Jobs as a business icon, an iconoclast, a model of uncompromising passion. My favorite bit of analysis is Daring Fireball’s recap of Malcolm Gladwell’s recap of Isaacson’s book. Go check it out, it’s great.

So I was camped out on the couch for a few hours this weekend, nursing a cracked rib from the Turkey Bowl and watching the Star Wars prequels on TV. And man…I knew they were bad, but every time I watch them I’m stunned anew by their badness. They. Are. Terrible. You knew that. They’re as bad as the originals are good.

And I thought of the narrative that we use to explain the dreadfulness of those prequels: George Lucas had total creative control, and he just wasn’t up to the task. He didn’t have the taste or the skill to fix a stupid script, plodding story, sub-par effects, and terrible acting performances.

I’m not sure I completely buy that narrative, but it’s useful as a counter to the Steve Jobs hero worship we’re engaging in right now. Few executives enjoy absolute power the way Jobs and Lucas have. Absolute power can once in a while lead to an iPhone. More likely, it leads to “The Phantom Menace.”

Dr. Pepper 10 Gets a 0

There’s something funny thing about those Dr. Pepper 10 commercials (besides the fact that they should incite us all to boycott the brand forever). My hypothesis: The gender-diet-divide that Dr. Pepper confirmed in its research exists largely BECAUSE of bad advertising that tells the genders what they’re allowed to eat. It was marketers who convinced us that it’s manly to eat a bunch of crap. Now it’s marketers who are giving us a way to drink diet soda.

I could name many, many examples of how this gender-diet-divide is established, but here are a few. Have you ever seen a man in a yogurt commercial? Then there are those awful Miller ads, which tell us to “man up” and drink the correct cheap beer, or else our friends will think we’re gay and laugh at us (that’s actually the message of these ads). And then there have been years of terrible fast food ads, aimed solely at men. The BK ads by Crispin, the Carl’s Jr. ads; even Wendy’s was moving in that direction by “doubling the bacon.” McDonalds was one of the few exceptions, probably because they prefer to segment by race instead of gender. (That’s a whole ‘nother post.)

Anyway, those commercials for Double Decker Bacon Atomic Greasebombs gave men permission to be disgusting and obese. Thanks! But of course, no such permission was extended to cut down on our caloric intake–and we certainly couldn’t drink the same sodas GIRLS drink. What a dilemma!

Good thing we now have Coke Zero (with the tag line “duh duh, da-duh duh duh“) and Dr. Pepper 10 (tagline: “It’s not for women!“).

I’ve blogged about the advertising race to the bottom before–it’s kind of a pet issue of mine–but even I was amazed by this Ad Age article about the Dr. Pepper 10 campaign. It’s like everything that’s wrong with marketing and business, all wrapped up into one short article.

Realignment Could Be So Much Easier…

80 teams, split into 4 conferences, entirely based on geography. (Could also be 64 or 72 teams.)

Each “super conference” crowns a single champion each year.

The four super conference champions play a two-round tournament to pick a champion.

The ecosystem of meaningless-but-fun bowl games doesn’t really change.

No more realignments–if a school wants to move to a different conference, they’d need to relocate the school itself.

No independents allowed.

The system would be more inclusive, ensure regional rivalries, make sense from a TV standpoint, easier on the students (for travel-time reasons), provide a conclusive champion each season, and it’ll never happen. It would need to be imposed by the NCAA, which would in turn need to get buy-in from a critical mass of university presidents and ADs. The conferences and the BCS power structure are way too powerful.

But it would be nice, right?

A Quick Note About Steve Jobs

I’m not an Apple Fanboy–frankly, that level of anthropomorphization and attachment to a brand is kind of sad and weird. But maybe it’s not anthropomorphization in Apple’s case, because Apple isn’t really a brand, it’s a human. A human named Steve Jobs.

I’m not a fanboy, but I like Apple products, for the most part. My household has a couple iPhones, an iPad, an iMac, and a few Airport devices. But I also have a ThinkPad and a Windows 7 Phone, and I like them, too, for different reasons. My coworkers are constantly asking me why I don’t move to a MacBook Pro for my work machine, but I like having a different OS at work than the one I use at home. It makes the computing experience different, and I want to feel different sitting at my home computer than I do when I’m working.

Experience matters. Use case matters. This, more than anything else, is what I appreciate Steve Jobs for. I was talking to a gadget-obsessed friend yesterday who was hyping WebOS and saying it was far superior to iOS. When I pointed out the learning-curve differences, he derided the users that don’t want to spend a couple days figuring out a new OS. But the fact is, my 2-year-old daughter can navigate an iPad; iOS’s level of intuitiveness is important for a use-case that involves a two-year-old.

Continue reading

Treason > Taxes ??

Blessed readers, I present to you The Funniest/Stupidest Facebook Update Ever Posted:

It would be even funnier if this guy wasn’t a registered voter (but also less ironic). It’s also funnier because I actually know this guy and he considers himself a Christian…albeit a Christian who’d rather murder than pay the taxes that go to support the poor and old retired people. Dude, how much are you actually paying in Social Security taxes? Also, why do you hate America and democracy so much that you’d assassinate the duly elected president in order to get out of paying them?

But here’s the real kicker: If time travel DID exist, you’d be arrested for treason because the Time Cops would see your Facebook post and know what’s up. Maybe they wouldn’t even arrest you; they’d just go back in time and make sure your mom and dad never met! (You can’t beat the Time Cops).

Travelogue

I’m currently on kind of a whistle-stop tour of the intermountain west: Denver; Huntsville, UT; St. Anthony, Idaho; and then Salt Lake City.

Denver’s visit was only for a night, so I could catch up with my brother’s family and some good friends who live there (the Linds and Jay Edgington). Played with my nephews a bit, watched from awesome seats as the Rockies dismantled the Nationals, hung out on Jay’s office roof deck, and then spent a few hours reminiscing with Mindy and Jeff and gawking at their house. (It has a basement! And a garage! If we ever leave NYC, basement- and garage acquisition will have been a huge factor in the decision.)

Continue reading

Brain Barf: August 2

Happy Wi-Fi Day! (8.02.11)

__________

I took a few days off last week to visit my brother and family in South Carolina, where he’s a construction manager helping to build a bio-energy facility. He took my dad and me on a tour of the construction, at the Savannah River Site (where all the nuclear facilities are) and it was amazing. I guess I figured it would be like “Dirty Jobs”–all grime and sweat and dust everywhere. Actually, the site was pristine–gleaming, even!

On a related note, I came across an interesting article in The New Yorker about (surprise!) why big cities are so awesome, and it quoted some urban planners and economists saying that cities serve as useful hubs for the “creative class.”

Here’s the thing: As a creative guy at an ad agency and an amateur musician, I’m probably included in that demographic. But I think we mis-define “creative,” because my brother the construction manager likely isn’t lumped into the creative class, and yet he builds freakin’ power plants and factories. I make PowerPoint presentations, blog posts, ads, and songs no one will ever hear. Jeff takes raw material, adds manpower, and turns it into power plants and factories. And somehow I’m in the creative class and he’s not.

If we compared our creative output by any standard–weight, volume, value, social utility–he totally wins every time.

Continue reading

Redemption for Vader?

I wrote an article this week for Brian Solis’s marketing blog, in which I have a little fun with the common designation of the marketing industry as “The Dark Side.” I didn’t want to get into it in the article, but let’s talk here for a minute about The Dark Side, and the giant ethical turd sandwich that is Star Wars.

Continue reading

We Should Thank The Strokes

Had a conversation with a co-worker today about this Stereogum tribute to The Strokes. It’s the 10th anniversary of their debut album, “Is This It,” which seems like an obviously seminal album in retrospect, but didn’t at the time (at least to me).

There are a few music videos for which I have memories of my first viewing. The first time I saw Dave Matthews’ Band’s “What Would You Say” video I was like “wha????” It looked like a twisted version of “Sledgehammer,” but the music was unlike anything I’d ever heard (before or since). I bought the album at Target later that same afternoon.

“Last Night” was one of those videos. I didn’t know what I was watching, but it looked cooler and sleazier than anything since Nirvana’s “In Bloom.” A one-take live performance? In which guitarist Albert Hammond Jr. has to walk over to the drums and try to fix the falling mic stands? A scowling lead singer in Julian Casablancas, who couldn’t seem to care less about filming his debut video?

Continue reading