I’m Thinking of a Four-Letter Word…

OK, so this is just weird: Thomas Friedman, celebrated NYTimes columnist and author of several books you’ve probably quoted for college papers without actually reading, starts off his second paragraph in today’s column by saying, and I quote:

“…go to Google and type in these four letters: m-e-r-e.”

Did he discover my band? Is the world hot, flat, and crowded enough that Mr. Friedman stumbled across Mere sometime during his extensive wandering in Asia? (We have a small but loyal following in Dubai, after all)(I’m not kidding).

Turns out no, he was using the letters to illustrate some point with Google search results. But all the same, if you were to go to Google and type in m-e-r-e, Mere’s site would be the second entry in the search results. You see, students, because the world is flat, in order to rise to the top you have to have excellent search-engine optimization. And Mere does.

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